Proof that the people are already here.

Bill Barlas

CPQ & Commerce Implementation Expert · Quick2Bid

Milwaukee, Wisconsin

## Professional Headline Bill Barlas proves that the most powerful CPQ implementations aren't the ones with the most rules—they're the ones that remove barriers between customer intent and deal closure. As co-founder of Quick2Bid, he's spent over a decade solving one of B2B manufacturing's most persistent challenges: how to sell complex, configurable product

• CPQ
• Commerce
• Manufacturing
• Deal Automation

Casey Hawkins

Data Strategy & Value-First Scoring Expert · Casey Co Marketing

Maryland

## Professional Headline Casey Hawkins launched her consulting business from a sailboat—and that experience taught her everything about what matters in business systems. When you're living on the water, you need tools that work reliably without constant intervention. The same principle applies to lead scoring: if your team constantly adjusts point values to

• Data Strategy
• Scoring
• Value Path
• Project Management

Chris Carolan

Founder & Methodology Lead | The Value-First Team · The Value-First Team

United States

## Professional Headline Chris Carolan is the founder of The Value-First Team and creator of the Value-First Framework—a methodology that helps organizations escape 25 years of accumulated B2B complexity by designing systems around natural value flow rather than artificial control structures. For over 20 years, Chris has been at the intersection of establish

• Value-First Framework Development
• AI-Native Transformation
• Customer Journey Architecture
• HubSpot Ecosystem Strategy
• Live Collaborative Facilitation
• Framework Teaching & Implementation
• Community Orchestration
• Knowledge Bridge Building

Danielle Urban

HubSpot Measurement & Analytics Specialist · Cartographer Consulting

United States

## Professional Headline Danielle Urban has spent over a decade helping small and medium-sized companies make sense of their data in HubSpot. As co-founder of Cartographer Consulting, she specializes in solving the behind-the-scenes challenges that prevent growth—transforming messy data into reliable, actionable intelligence. But here's what makes her differ

• Measurement
• HubSpot Workspaces
• Analytics
• Dashboards

Erin Wiggers

HubSpot & AI Architect · Geekeri

HubSpot membership and subscription specialist.

• Full Stack Development
• AI Engineering
• Service Delivery

George B. Thomas

Growth Catalyst & Human-First Leadership Advocate · Sidekick Strategies

United States

## Professional Headline George B. Thomas has 35+ HubSpot certifications—almost every certification HubSpot offers. He's spoken at events with thousands of attendees. He's trained corporations who have gone on to earn millions of dollars. He's created thousands of marketing and sales videos. And he's a high school dropout. This isn't a humble brag. It's the

• Leadership
• Human-First Growth
• AI Daily
• HubSpot

Joshua Oakes

Value Path & Audience Growth Strategist · FranDev Lab & Who First

United States

## Professional Headline Joshua Oakes spent years consulting with organizations on product marketing and customer acquisition challenges—repairing broken processes, connecting disjointed systems, removing roadblocks, building measurement strategies. But every engagement revealed the same underlying problem: **Companies simply did not understand who their cus

• Value Path
• Audience Building
• Complexity Traps

Klemen Hrovat

Communication & Data Strategy Specialist · Sellestial

Slovenia

## Professional Headline Klemen Hrovat's career path reveals an unconventional truth: pharmacy studies prepare you surprisingly well for AI-powered sales automation. Both require precision, systematic thinking, and recognition that the quality of inputs determines the quality of outcomes. In pharmacy, contaminated ingredients create dangerous products. In AI

• Communication
• Data Strategy
• Loop Marketing
• LinkedIn

Kyle Jepson

Principal Marketing Evangelist, HubSpot Academy · HubSpot

Boston, MA

Principal Marketing Evangelist at HubSpot Academy, known for his "Tips and Tricks" video series and expert product education.

• HubSpot Platform
• Product Education
• Admin Community
• Video Content Creation

Nejc Skoberne is part of the Sellestial team, working alongside Klemen Hrovat on communication strategy and technology operations. He brings a technical perspective to the Value-First Collective, contributing to conversations about platform architecture and operational efficiency.

• Technology
• Operations
• LinkedIn

Nico Lafakis

AI Operations & Automation Specialist · ProvenLabs

United States

Nicholas "Nico" Lafakis is the Co-Founder and CTO of ProvenLabs, a first-of-its-kind multi-SaaS solutions company built on the premise that AI, wielded with the right instincts, can produce enterprise-grade software outcomes without traditional engineering bottlenecks. Nico's approach to building software is unconventional by design. His core competencies si

• AI
• Automation
• HubSpot Operations
• Daily Intelligence

Pedro Miquellasso

Revenue Systems Architect & Operational Design Expert · elefante RevOps

Curitiba, Brazil

Pedro Miquellasso hosts VF Revenue Architecture, bringing expertise in revenue system architecture and operational design. With deep understanding of how commercial infrastructure enables or constrain

• Revenue Architecture
• Multi-Product Revenue Models
• Complex Sales Process Design
• HubSpot Revenue Operations
• Pricing Model Flexibility
• Partner Channel Architecture
• Expansion & Renewal Tracking
• Deal Complexity Management

Rob Jones

Media Production & Content Strategy

Content strategist and media producer co-hosting community content and GTM shows in the Value-First media library.

• Content Strategy
• Media Production
• Community Building
• Go-to-Market

Ryan Ginsberg

Technical Lead & HubSpot Implementation Engineer · Unified Support Solutions

Roseville, California

## Professional Headline Ryan Ginsberg has architected complex HubSpot implementations and system integrations that drove measurable business transformation—including a 51% conversion rate increase at HR Cloud through strategic CRM migration. As Founder of Unified Support Solutions and project-based Technical Lead for The Value-First Team, he bridges the gap

• HubSpot Implementation
• Automation
• Technical Architecture

Rylee Powell

Scoring & Content Strategy Contributor

Rylee Powell co-hosts VF Scoring, specializing in pattern recognition and readiness assessment methodologies. With expertise in developing intelligence systems that recognize genuine signals of intere

• Scoring
• Content Creation

Tony Dowling

Leadership & HubSpot Adoption Strategist · CONVRG

United States

## Professional Headline Tony Dowling has spent years solving a problem most consultants won't acknowledge: **HubSpot implementations don't fail because of the platform—they fail because leaders won't change how they lead.** As Director of CONVRG (formerly Real Inbound Marketing), Tony specializes in helping B2B technology manufacturers close what he calls t

• Leadership
• HubSpot Adoption
• Change Management

Trisha Merriam

AI Data Readiness & Platform Strategy Consultant

Trisha Merriam co-hosts VF Platform: AI Data Readiness, bringing expertise in AI-powered data strategies and HubSpot platform optimization. With deep knowledge of how data architecture enables AI coll

• AI Data Readiness
• Platform Strategy
• Data Quality

Zach Hussion

Revenue Operations & Architecture Specialist · HUSH Revops

Rochester, New York Metropolitan Area

## Professional Headline Zach Hussion brings more than two decades of hands-on manufacturing experience to solving a problem most HubSpot consultants don't understand: **manufacturing companies need HubSpot differently than SaaS companies.** As founder of HUSH Revops—a HubSpot Platinum Solutions Partner among the top 5% of US partners specializing in manufac

• Revenue Operations
• RevOps
• HubSpot Architecture